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Digital Touchpoints: A Multifaceted Landscape
Today’s businesses navigate a complex digital landscape, engaging with customers through a variety of channels including websites, social media, and apps. This intricate ecosystem is influenced by factors such as organizational structure, business model, product offerings, and service delivery.
Consistent Experience Through Governance
To maintain a cohesive brand experience, effective communication, and robust security across these digital touchpoints, organizations must implement a well-defined governance structure. Neglecting this crucial aspect can lead to chaotic operations as the number of digital interactions grows.
Our Global Website Governance Support
We offer comprehensive solutions to help businesses establish and maintain a strong governance framework for their global websites.
Our services include:
Strategy Development: Crafting tailored governance strategies to meet specific business needs.
Guidelines Creation: Developing clear guidelines for branding, security, and content management.
Implementation Support: Establishing operational structures to ensure effective governance practices.
By partnering with us, businesses can streamline their digital operations, enhance brand consistency, and mitigate risks.
Common Challenges
・Provide strategic guidance: Develop standards for branding, marketing, sales, and recruitment.
・Ensure consistent user experience: Resolve inconsistencies in website design, content, and expression.
・Establish operational framework: Implement a robust website operation framework, workflows, and regulations.
・Secure digital assets: Protect organizational digital touchpoints from threats.
・Reduce compliance risks: Adhere to international privacy laws and regulations.
OUR SERVICES
Expertise and Solutions
Global Offices and Multilingual Talent for Strong Overseas Expansion Support
At Underworks, we have a diverse team of native speakers in languages such as English and Chinese. Additionally, our subsidiary Clickr, based in Singapore, ensures seamless communication with overseas companies, enabling smooth execution of global projects.
Proven Track Record in Global Digital Governance
Strategic Expertise: We have extensive experience in developing and implementing digital governance strategies for complex global enterprises across various industries.
Established Governance Framework
Standardized Approach: Our proven framework for governance practices spans all stages—from current state assessment and strategy formulation to practical planning and operations—ensuring a standardized approach for large organizations.
Deep Understanding of Organizational Operations and Technology
Comprehensive Knowledge: We possess in-depth knowledge and experience, covering everything from launching operational organizations to implementing the necessary governance technologies.
Proven Project Execution Capabilities
Effective Planning: Our ability to devise and execute governance strategies and practices within large organizations has earned us high praise, particularly in onboarding both internal and external talent.
Expertise in Guideline Development
Specialized Knowledge: We bring specialized expertise and rich know-how in creating guidelines and regulations for the systematic operation of diverse media, including internal platforms, external channels, social media, and applications.
Project Workflow
1．Governance Strategy Formulation
・Unified Brand Experience: Establish clear brand guidelines to ensure consistent visuals, tone, and messaging across all media channels.
・Global-Local Balance: Strike a balance between global brand consistency and local market adaptation.
・Efficient Content Management: Implement a standardized framework for content creation, approval, and distribution.
2．Guidelines Development
・Security: Prioritize user data protection and compliance with international privacy regulations like GDPR and CCPA.
・User Experience (UX/UI): Establish design guidelines to ensure a consistent and user-friendly experience.
・Content Standards: Define guidelines for content development that align with brand messaging and target audience.
3．Governance Implementation
・Coordination: Appoint coordinators to bridge the gap between regional teams and central brand management.
・Continuous Improvement: Implement a regular audit and feedback system to identify areas for enhancement.
・Leverage Technology: Utilize digital tools like CMS, DAM, and quality management systems to streamline operations.