Overview

In recent years, stricter international data privacy laws like GDPR have heightened the need for companies to manage and protect customer data effectively. At Underworks, we support clients with revising privacy policies, conducting tag assessments, and managing consent to ensure compliance with regulations in various countries. Our one-stop services range from assessing the current state of your data management and conducting Fit-Gap analyses to selecting, implementing, and improving tag and cookie management tools. Additionally, we offer recommendations for improving overall marketing data management, going beyond just legal compliance. Even under regulatory constraints, we propose ways to strengthen digital marketing strategies and support your business growth.

Common Challenges

• Lack of policies that comply with data privacy laws.
• Ineffective management of website tags.
• Inadequate cookie consent management.
• Failure to utilize marketing data in compliance with privacy laws.
• Limited expertise in data privacy regulations.
• Lack of practical know-how for drafting policies, managing tags, and obtaining consent.
• Uncertainty about conducting effective marketing activities while adhering to regulations.

Project Workflow

The approach depends on the scope of support, but for tag and cookie management or policy revisions, we typically follow these steps:

Step 1: Current State Assessment

Review website tags, cookies, privacy policies, and terms of use to identify issues in data collection and management. For international clients, we evaluate compliance with laws across various countries.

Step 2: Defining Business Requirements

Analyze the client's business nature, industry, location, and target market to establish specific requirements, ensuring alignment with both legal regulations and business goals. For international clients, we customize our approach based on local regulations and stakeholders.

Step 3: Tool Selection and Implementation

Identify the most suitable CMP tool for your needs, assess its functionality, and support implementation. This includes feature evaluations, cost analysis, and scheduling. We also organize and configure tags and cookies to ensure compliance.

Step 4: Documentation Creation

Assist in updating privacy and cookie policies, coordinating with legal teams to minimize risks. We also create CMP operation manuals tailored to your business and regulatory needs, offering multilingual support if required.